Digital Marketer and Marketing Analyst
My journey into web design started with a love for both art and technology, which led me to pursue a career where I could blend these interests seamlessly.
Hours of Works
Projects
Clients
Certificate
Transforming data into actionable insights and driving measurable results through analytically grounded marketing strategies, precision-built campaigns, and data-driven digital experiences.
Hi there! I’m Sunny, a digital marketing and analytics professional with a passion for turning complex data into clear decisions. With 5 years of experience across paid media, SEO, lifecycle marketing, and marketing analytics, I specialize in building campaigns that don’t just look good — they perform.
I work across the full digital marketing stack, including Google Ads, Meta, TikTok, GA4, GTM, HubSpot, SEMrush, SQL, Python, and R — with hands-on experience in paid search, paid social, SEO, email automation, and data visualization. I hold 15+ active certifications and I’m currently completing my M.S. in Digital Marketing & Analytics at Cal Poly Pomona.
What I Do
Paid Media & Campaign Management
Planning, executing, and optimizing paid search, paid social, and programmatic campaigns across Google, Meta, TikTok, and LinkedIn to drive leads, conversions, and revenue growth.
SEO & Content Strategy
Building organic search presence through technical SEO, keyword strategy, on-page optimization, and AI-driven answer engine optimization (AEO/GEO) for modern search environments.
Marketing Analytics & Reporting
Transforming raw data into clear insights using GA4, Looker Studio, Tableau, SQL, and Python — building dashboards, tracking KPIs, and making data-driven decisions that improve performance.
Email Marketing & Lifecycle
Designing and executing email campaigns, drip sequences, and lifecycle workflows in HubSpot — from segmentation and automation to A/B testing and conversion optimization.
Digital Strategy & GTM Planning
Developing go-to-market strategies, campaign briefs, and integrated marketing plans that align paid, organic, email, and content channels toward unified business objectives.
Performance Reporting & Insights
Delivering executive-ready dashboards, monthly performance reports, and actionable recommendations that connect marketing activity to business outcomes for leadership and stakeholders.
Explore the projects below to see how I bring ideas to life through thoughtful design and meticulous execution.
Paid Media Management SEO & AEO Strategy Marketing Analytics mail & Lifecycle Marketing Go-to-Market Planning Performance Reporting & Insights
