About Me
Digital Marketer for a Period of 4+ Years with a Rich Background in Implementing Search Engine Optimization, Digital Advertisement, and Social Media Strategies to Promote Brand, Service, and Product Exposure.
Entrepreneurial Spirit with a Proven History of Identifying Cost-Effective Methods to Gain Valued Brand Awareness, Social Media Engagement, Web Traffic, and Foster Market Penetration.
Digital Marketer with Experience in B2B, B2C, and Corporate Communications with Strong Exposure to Implementing Overall Communications and Marketing Plans in Support of Corporate
Employs Good Judgement and Manages Projects from Beginning to End.
EXPERIENCE
Jan 2022 - Oct 2023
Sr. Digital Marketing Executive
Great Ideas In Action
Spearheaded digital marketing strategies across Electronics, E-commerce, Home Services, Hosting, Cab Services, Beverages, Toys, and Digital Marketing Agency sectors.
Core Proficiencies:
SEO: Proficient in optimizing diverse websites for Google, Bing, Yahoo, and DuckDuckGo, conducting comprehensive keyword research, executing Link Building strategies, and enhancing website performance.
Lead Generation: Expertise in diverse lead generation strategies across Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, SEO, social media platforms, Pinterest Ads, Amazon Ads, and Quora Ads.
PPC Management: Skilled in managing and optimizing PPC campaigns across Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, Pinterest Ads, Amazon Ads, and Quora Ads to achieve optimal ROI and lead generation.
CRO: Experienced in Conversion Rate Optimization, implementing user journey personalization and segmentation strategies to drive higher conversion rates.
Data Analysis: Proficient in complex data analysis using statistical methods and tools like Google Analytics, Microsoft Clarity, and Google Looker, translating insights into strategic recommendations, and utilizing Google Sheets for comprehensive reporting.
Jun 2022 - Sept 2022
SEO Executive
Simplified Software Solution
Managed SEO for 3+ projects in Agriculture, Online Education, SaaS, and Medical sectors.
Conducted extensive keyword research and utilized Google Analytics (UA, GA-4), Google Tag Manager, and Google Search Console for website optimization.
Demonstrated expertise in link building, user-end website analysis, and comprehensive website audits using tools like Google, Screaming Frog, SEMrush, GTMetrix, UberSuggest, etc.
Executed website content and page optimization across various platforms, including blogs, Facebook, Instagram, Twitter, YouTube, and LinkedIn.
Generated Google Sheets SEO reports and optimized landing pages for both Meta and Google ads.
Conducted user behavior analysis via Microsoft Clarity, refining strategies for improved user experiences and conversions.
Mar 2020 - Jun 2022
Digital Marketing Assistant
Mitra Agro Equipment Pvt. Ltd.
Managed Google Ads and Facebook Ads, optimizing campaigns for improved performance and lead tracking.
Utilized expertise in Google Search Console and Google My Business for comprehensive web analysis and a strong online presence.
Proficiently handled Google Tag Manager and Google Analytics (UA, GA-4) for effective data tracking and analysis.
Managed advertisements across diverse platforms such as Quora, Bing, LinkedIn, Twitter, and Pinterest Ads.
Implemented SEO strategies, enhancing website visibility and improving search rankings.
Generated comprehensive reports and performed data analysis using Google Sheets.
Executed WhatsApp Marketing (Bulk Wapp's Messenger), SMS Marketing (Text Local), and Email Marketing (MailChimp) for efficient communication strategies.
Familiarity with CRM systems such as Vtiger CRM for managing customer data and lead information.
Education
2024 - 2026
Master of Science (M.Sc) - Digital Marketing and Analytics
California State Polytechnic University - Pomona
2022 - 2024
Master of Business Administration (M.B.A) - Digital Marketing
Amity University
2015 - 2020
B.Tech in Agriculture Engineering & Technology
K. K. College of Agriculture Engg. & Tech.
I'm a graduate in Agriculture Engineering and Technology from K. K. College with a 6.98 CGPA. I specialize in project work involving the development of innovative tillage equipment and initiatives like using black shade balls to prevent evaporation in agricultural ponds. Passionate about applying technology to revolutionize farming practices.
2013 - 2015
Higher Secondary Education (HSC)
RNC Arts, JDB Commerce & NSC Science College
I achieved a 63.08% score in Higher Secondary Education from RNC Arts, JDB Commerce & NSC Science College. My academic journey reflects a commitment to diverse disciplines and a drive for continuous learning and growth. Passionate about leveraging my education to drive innovation and make meaningful contributions.
2003 -2013
High School
St. Philomena Convent High School
I completed my SSC (High School) education at St. Philomena Convent High School, achieving an impressive 82.36%. This academic foundation instilled in me a commitment to excellence and laid the groundwork for my pursuit of further education and professional endeavors. Passionate about utilizing my educational background to drive impactful contributions.
