Paid Media & Campaign Management
Planning, launching, and optimizing paid search and paid social campaigns across Google Ads, Meta, TikTok, LinkedIn, and Microsoft Ads — managing budgets, bidding strategies, A/B testing, and audience targeting to drive qualified leads, conversions, and revenue growth.
Search Engine Optimization (SEO)
End-to-end SEO strategy including technical audits, on-page optimization, keyword research, link building, local SEO, Google Business Profile management, and content optimization — with experience ranking 500+ pages and generating 500+ high-quality backlinks across diverse industries.
Generative Engine Optimization (GEO/AEO)
Optimizing content for AI-powered search including ChatGPT, Google AI Overviews, Perplexity, and Claude — structuring content to appear in answer engines and AI-generated results, a next-generation skill beyond traditional SEO.
Marketing Analytics & Data Science
Translating raw data into actionable insights using GA4, Google Tag Manager, Looker Studio, Tableau, SQL, Python, and R — including regression analysis, attribution modeling, marketing mix modeling, funnel analytics, A/B testing, and executive-level dashboard building.
Website Development & CMS Management
Building, designing, and managing websites in WordPress and Cascade CMS — including landing page development, program pages, content migration, HTML/CSS customization, accessibility compliance, and SEO-optimized web architecture. Managed 100+ pages for Cal Poly Pomona CBA.
Email Marketing & Lifecycle Automation
Designing and executing email campaigns, drip sequences, and lifecycle workflows in HubSpot — including audience segmentation, A/B testing, conversion optimization, and CRM management to drive engagement and retention.
Content Marketing & Social Media
Developing content calendars, writing copy for blogs, social media, email, and landing pages across LinkedIn, Instagram, Facebook, and TikTok — building brand presence, growing audiences, and driving organic engagement.
Performance Reporting & Insights
Building executive-ready dashboards and monthly performance reports that connect marketing activity to business outcomes — using GA4, Looker Studio, Tableau, and custom Excel models to deliver clear, data-driven recommendations.